March 13th, 2020

I give President Donald Trump failing grades for his handling of the coronavirus crisis. The President of the United States is going against important and proven best practices for responding to and managing a crisis, disaster, or other emergency. From blaming others to making matters worse, Trump is doing and saying things that he should not be doing or saying. His report card for managing the COVID-19 crisis is full of Fs.

His management of this rapidly developing and steadily worsening public health emergency is providing a textbook example for CEOs, senior staff, boards of directors, and managers at companies and organizations what they should not do when — not if — they have to face their own crisis.

It is unfortunate that, by his own actions and words, Trump is making the crisis worse. He is helping to spread anxiety and misinformation faster than the disease is infecting people.

Learn about the best practices for managing a crisis in my forthcoming book: Crisis Ready — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey/Hachette Distribution). For information about the book and to pre-order a copy go to or visit