October 30th, 2020

[The following commentary originally appeared as a post on Forbes.com that Edward Segal wrote as a Leadership Strategy contributor. His other posts on Forbes.com can be read at https://www.forbes.com/search/?q=Edward%20Segal&sh=696c69c8279f]Misinformation continues to grow at an alarming rate, along with its potential to infect corporations and organizations. No matter how it spreads — via fake news sites, traditional news organizations, or social media — companies that ignore and…

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September 17th, 2020

[The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast on YouTube at https://youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/]As a reported by CBS NEWS, skepticism about getting a vaccine has grown as the pandemic has gotten worse in the United States.A new poll conducted for CBS NEWS found that most voters think that if a…

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September 2nd, 2020

[The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw]As I wrote in a recent article published by YoungUpStarts.com, small businesses must often confront and deal with controversial issues that can threaten their image, reputation, profits, and relations with customers and the public. These issues have recently included the…

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August 25th, 2020

[The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast at https://m.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/]Three FactorsThere are three important factors that every company and organization should take into account when planning and preparing for a crisis: geography, weather, and the economy.Where companies are…

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August 4th, 2020

The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZwAn important aspect of crisis communications is to have a strong and consistent message about your disaster, scandal, or other emergency.Do not allow the people who represent your company in a crisis say different things to different audiences at different times for…

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