September 17th, 2020

[The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast on YouTube at https://youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/]As a reported by CBS NEWS, skepticism about getting a vaccine has grown as the pandemic has gotten worse in the United States.A new poll conducted for CBS NEWS found that most voters think that if a…

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September 2nd, 2020

[The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw]As I wrote in a recent article published by YoungUpStarts.com, small businesses must often confront and deal with controversial issues that can threaten their image, reputation, profits, and relations with customers and the public. These issues have recently included the…

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August 25th, 2020

[The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast at https://m.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/]Three FactorsThere are three important factors that every company and organization should take into account when planning and preparing for a crisis: geography, weather, and the economy.Where companies are…

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August 4th, 2020

The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZwAn important aspect of crisis communications is to have a strong and consistent message about your disaster, scandal, or other emergency.Do not allow the people who represent your company in a crisis say different things to different audiences at different times for…

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July 14th, 2020

The following originally appeared as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link.A best practice for responding to a crisis is that as soon as you see or hear there is a problem, don’t wait to do something about it.In the past few weeks we’ve seen examples of companies and organizations that have taken decades to do something about racism, racist policies, and racist practices.For any…

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