Workshops

Edward Segal conducts in-person and virtual crisis and communication workshops for executives and their staff.

Background

Segal’s advice is based on his experience as:

• A crisis management and crisis communications consultant.
• A Leadership Strategy Senior Contributor for Forbes.com.
• Author of the award-winning and bestselling book Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.
• A corporate trainer who has worked with hundreds of CEOs and their staff.
• Host of the Crisis Management Minute podcast, which is ranked as one of the best crisis management podcasts in the world by Feedspot.
• CEO and spokesperson for trade associations.

Workshop Topics

Segal’s sessions include:

How To Prepare and Implement Crisis Management Plans

Crisis management plans help ensure executives and staff will know what to do when a crisis hits, how to do it, where to do it, why to do it, and who will do it.

In this interactive class, you will learn:

• How to customize and update a crisis management plan template.
• How and why to test the plan.
• The 10 Rs for successfully managing any crisis.
• Common crisis triggers and how to mitigate them.
• Best practices for responding to worse-case crisis scenarios.
• How well or poorly others have managed a situation, and what you can learn from their successes or mistakes.

[Members of the American Society of Association Executives will receive 1.5 CAE credits when they complete this session.]

Effective Crisis Communication Strategies, Tactics, And Techniques

Don’t wait until a crisis strikes to figure out what to say about it or who and when they will say it.

In this interactive class, attendees will learn:

• How to customize a crisis communication plan template for their organization and update it to help ensure they are prepared when a crisis strikes.
• The ten best practices for communicating strategically, effectively, and efficiently in a crisis.
• How to choose the best person to serve as your association’s spokesperson in a crisis.
• What can you learn from how other organizations communicate with the public during a crisis.

[Members of the American Society of Association Executives will receive 1.5 CAE credits when they complete this session.]

How To Establish and Maintain Relations with News Organizations

Working with reporters and other media contacts can help ensure that information about the activities, accomplishments, and expertise of companies and organizations is presented fairly and accurately by news organizations.

• In this interactive class, attendees will learn the following:
• Best practices for establishing working relationships with editors, reporters, bloggers, and other media contacts.
• How to prepare for and conduct successful media interviews.
• Best practices for responding to questions from reporters.
• How to design and deliver effective messages and sound bites.

[Members of the American Society of Association Executives will receive 1 CAE credit when they complete this session.]

Edward Segal is one of the most competent and professional experts I know in the area of crisis management. In addition, he is a gifted speaker who provides “real-life” how-to information in an easy to understand and entertaining manner. I have known and worked with Edward for over 20 years. If you are looking for someone who puts 110% into everything he does, Edward is your choice.

ARNOLD SANOW MBA, CSP, COMMUNICATION SKILLS EXPERT
AUTHOR, “GET ALONG WITH ANYONE, ANYTIME, ANYWHERE.”

I see hundreds of presentations each year, and Edward sticks out as one of the best. I’ve found him to be an extremely engaging, entertaining, and informative speaker. [We] employed Edward’s services numerous times. He has spoken at a number of our meetings, events, and workshops. We always received very positive feedback on his sessions and would absolutely recommend his services to any organization seeking a presentation on one of his many areas of expertise.

TALLIA HART
FORMER PRESIDENT AND CEO
SAN RAFAEL CHAMBER OF COMMERCE
SAN RAFAEL, CALIFORNIA

Edward Segal is dynamic and humorous speaker whose energy and passion ensures audiences will have an entertaining and enjoyable time. From workshop sessions to keynote presentations, he consistently demonstrates that he knows how to command the attention of every person in the room. For any organization that wants to get the most bang from their buck, Edward Segal is a sure bet.

STEVENS MANNING, WELLS FARGO HOME MORTGAGE, HOME LOAN CONSULTANT

I was lucky enough to participate in one of Edward’s presentation skills training workshops and was thoroughly delighted. He was extremely informative and helpful, while making it fun and easy. Edward is a wonderful public speaker and communicator and was able to pass some of his expertise off to me.

JUSTINE FAIREY, REAL ESTATE BROKER AT DECKER BULLOCK SOTHEBY’S INTERNATIONAL REALTY

Edward can pare down the most complex subjects and make them easy to grasp, meaningful, and darn interesting, to boot. If you’re looking for PR counsel, you won’t find a better advisor to steer you. And if you’re hoping to be trained, you won’t find a better teacher. Edward is the best. No baloney.

BOB JAMES, FORMER SALES COMMUNICATION MANAGER AT FREEMAN

Edward Segal provided out group with many great tips…that will positively affect our businesses and our industry. I enjoyed him so much that I eagerly attended the breakout session that follows. Both sessions were successful and well-attended. He was interactive, energetic, and informative. His presentations were a great success.

CHRISTINE GOODIN, RMP
FORMER MARIN/SONOMA NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS CHAPTER PRESIDENT
FORMER CALIFORNIA CHAPTER SECRETARY, NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS