Books
In The Crisis Casebook, Edward Segal expertly recounts the good, the bad, and the ugly ways companies and people have managed a variety of crisis situations. He shows how to avoid crisis management mistakes that could damage the reputation, profits, and future of companies, and ruin the careers of executives and staff.
Discover the entertaining story of how campaigning by train shaped American politics, elections, journalism, and culture in Whistle-Stop Politics.
The shark-infested ocean on the cover of Crisis Ahead comes to life in this animated image of Edward Segal’s first crisis management book. The short video repeats every few seconds with a great white shark jumping up to grab the wobbly “D”.
With this book, public relations guru Edward Segal does for you what he’s done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame and recognition you crave and deserve.
“Profit by Publicity” contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market.
