Manage the Media
Edward Segal provides advice and counsel to clients on the steps they can take to develop and maintain effective working relationships with the media, including:
- How to attract the attention of the media
- How to understand and work with news organizations
- How the media works
- What editors, reporters, columnists, and bloggers look for in interviews
- Learning from the success and failures of others
- How individuals in the public eye have conducted themselves in interviews
- How to duplicate their successes and avoid their failures
- How to develop and deliver your messages
- Criteria for effective messages
- How to stay on message and avoid being sidetracked by a reporter’s questions
- How to create and deliver sound bites
- Media interview checklist (what you should know before agreeing to do any media interview)
- Keys to interview success
- How to ensure interviews turn out the way you want
- The importance of visuals, and how to use them correctly
- Secrets to handling tough or negative questions
- How to make the most of your publicity before, during and after stories are published, posted, or broadcasted
Edward Segal has conducted media relations workshops for these corporations and organizations:
![Consumer Electronics Association](https://edwardsegal.com/site/wp-content/uploads/Consumer-Electronics-Association.jpg)
![Ford](https://edwardsegal.com/site/wp-content/uploads/Ford.jpg)
![E-Myth](https://edwardsegal.com/site/wp-content/uploads/E-Myth.jpg)
![Greater Washington Board of Trade](https://edwardsegal.com/site/wp-content/uploads/Greater-Washington-Board-of-Trade.png)
![spi_logo_2000x1007](https://edwardsegal.com/site/wp-content/uploads/spi_logo_2000x1007.jpg)
![National Electrical Contactors Association](https://edwardsegal.com/site/wp-content/uploads/National-Electrical-Contactors-Association.jpg)
![Maryland Department of Business and Economic Development](https://edwardsegal.com/site/wp-content/uploads/Maryland-Department-of-Businessa-nd-Economic-Development.jpg)
![San Francisco Zoo](https://edwardsegal.com/site/wp-content/uploads/San-Francisco-Zoo.jpg)
![National Association of Realtors (1)](https://edwardsegal.com/site/wp-content/uploads/National-Association-of-Realtors-1.png)
![California Association of Realtors](https://edwardsegal.com/site/wp-content/uploads/California-Association-of-Realtors.png)
![Virginia Association of Realtors](https://edwardsegal.com/site/wp-content/uploads/Virginia-Association-of-Realtors.png)
![Ogilvy Public Relations (1)](https://edwardsegal.com/site/wp-content/uploads/Ogilvy-Public-Relations-1.png)
![stamps-logo](https://edwardsegal.com/site/wp-content/uploads/stamps-logo.jpg)
![sfpe](https://edwardsegal.com/site/wp-content/uploads/sfpe.png)
![Taxsoftwaretransp](https://edwardsegal.com/site/wp-content/uploads/Taxsoftwaretransp.gif)
![Snapname](https://edwardsegal.com/site/wp-content/uploads/Snapname.png)