Manage the Media
Edward Segal provides advice and counsel to clients on the steps they can take to develop and maintain effective working relationships with the media, including:
- How to attract the attention of the media
- How to understand and work with news organizations
- How the media works
- What editors, reporters, columnists, and bloggers look for in interviews
- Learning from the success and failures of others
- How individuals in the public eye have conducted themselves in interviews
- How to duplicate their successes and avoid their failures
- How to develop and deliver your messages
- Criteria for effective messages
- How to stay on message and avoid being sidetracked by a reporter’s questions
- How to create and deliver sound bites
- Media interview checklist (what you should know before agreeing to do any media interview)
- Keys to interview success
- How to ensure interviews turn out the way you want
- The importance of visuals, and how to use them correctly
- Secrets to handling tough or negative questions
- How to make the most of your publicity before, during and after stories are published, posted, or broadcasted
Edward Segal has conducted media relations workshops for these corporations and organizations:
